How Minimalism will Improve your Design Process

A couple weeks ago I spoke at the Next Conference 17 in Hamburg about my favorite topic: Minimalism. What a fun couple of days and great time to visit Hamburg. The talks showcased a range of "Double-sided Optimism" or optimism with a healthy dose of reality. The organizers did an incredible job, it was really a pleasure to be a part of the "Digital Sucks" conversation. Thank you for having me!

Check out my talk here.

Lily speaking at Next Conference 17 in Hamburg, Germany.

Lily speaking at Next Conference 17 in Hamburg, Germany.

What is "digital minimalism"?

The term “digital minimalism” can be explained through two complimentary yet different perspectives:

The first perspective is from that of the consumer, which has been described well in the other answers; the practise of minimising the digital clutter in ones life.

The second perspective is that of the creator of digital content, products and services.

Amongst artists and designers Digital Minimalism is a growing branch of the Minimalism movement of the 1960s.

“In visual artsmusic, and other mediums, minimalism is a style that uses pared-down design elements.” -Wikipedia

In this sense Digital Minimalism is the conscientious design practise of paring down a product or service, across all customer facing touch points, to its essential elements and reducing the strain of “digital clutter” on the consumer.

More discussion on Quora.

Why the Internet of Things needs White Space

I've been throwing back to my Industrial Design days recently. Mainly because it helps me to think about minimalism and what it means for digital. Concepts from "the greats" of minimalist design, like Dieter Rams, Kenya Hara, and Naoto Fukasawa help me to face my own UX design challenges.

Read my full post on Medium.

Read More

NHS Organ Donation Register online

I worked with graphic designer, James Castro to redesign the Organ Donor Register for the NHS. The new design offers straightforward questions and transparency of information. I built the prototype for the entire form structure and the beta site was built from our designs. We have seen excellent conversion results in just the first month.

  • 100% uplift in organ registrations on Mobile
  • 50% uplift in organ registrations on Desktop
Easy to use with a simple Yes or No question.

Easy to use with a simple Yes or No question.

Iamsterdam Live lines: Real-time wait lengths

Live lines is an experimental section of the I amsterdam website. We are testing the hypothesis: If we are transparent about museum line lengths will visitors self-organise and distribute to less visited museums? The project will evolve depending on data insights.

Read more here.

Concept sketches for Live lines

Concept sketches for Live lines

Australian Red Cross Blood Service

The Australian Blood Service site is live and conversion is through the roof! The key to success on this project was the completely reorganised information architecture. The research phase revealed that people visit the for 3 main reasons:

1) To learn about blood donation
2) To check eligibility to become a donor
3) To organise a time and place to donate

The entire site was simplified to cater to these three objectives. The visual style was simplified to focus on one piece of information at a time; clear dissemination of information.

"Show" rather than "tell" content

"Show" rather than "tell" content

5 Lessons from Industrial Design for UXers

The industrial design principles I learned in college have given me a unique perspective in the world of web products. Having a real object in your hands forces you to be more practical in your critique; physical products are literally more tangible than web products. What can we learn from great product design and how can we apply it to digital projects?

Read my full post on Medium.

Watch my talk at Ignite Sydney Digital.