Amsterdam studio cultural posters

I’m very proud of our studio for pulling it together during a difficult year and making these cultural posters happen. We have been working on our Studio Principles since…well since before we were acquired by argo, back when we were still Raft. They’ve been a long time coming but as the studio has grown the past 5 years, our principles have only strengthened from everyone’s input.

We challenged ourselves to try something outside of most digital designer’s comfort zone and make physical products. This project saw me dusting off my industrial design skills once again. I always seem to find those projects the most fun! Also new for us was to dip into the advertising world and think in terms of selling product and story telling in a different way. We were guided by our brilliant visual designers, many of them junior staff and they led us well.

I worked on the “Raise the bar” energy drink team. I love the 80s magazine advert style that unifies all the posters. But the highlight has got to be getting my boss to put on a stripy dress so we could get a nautical bicep shot. This project was one of the most fun projects of the year and really brought out the best in our studio. Well done team :)