Why the Internet of Things needs White Space

I've been throwing back to my Industrial Design days recently. Mainly because it helps me to think about minimalism and what it means for digital. Concepts from "the greats" of minimalist design, like Dieter Rams, Kenya Hara, and Naoto Fukasawa help me to face my own UX design challenges.

Read my full post on Medium.

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NHS Organ Donation Register online

I worked with graphic designer, James Castro to redesign the Organ Donor Register for the NHS. The new design offers straightforward questions and transparency of information. I built the prototype for the entire form structure and the beta site was built from our designs. We have seen excellent conversion results in just the first month.

  • 100% uplift in organ registrations on Mobile
  • 50% uplift in organ registrations on Desktop
Easy to use with a simple Yes or No question.

Easy to use with a simple Yes or No question.

Iamsterdam Live lines: Real-time wait lengths

Live lines is an experimental section of the I amsterdam website. We are testing the hypothesis: If we are transparent about museum line lengths will visitors self-organise and distribute to less visited museums? The project will evolve depending on data insights.

Read more here.

Concept sketches for Live lines

Concept sketches for Live lines