NHS Organ Donation Register online

I worked with graphic designer, James Castro to redesign the Organ Donor Register for the NHS. The new design offers straightforward questions and transparency of information. I built the prototype for the entire form structure and the beta site was built from our designs. We have seen excellent conversion results in just the first month.

100% uplift in organ registrations on Mobile
50% uplift in organ registrations on Desktop
Easy to use with a simple Yes or No question.

Easy to use with a simple Yes or No question.