Hi, I’m Lily 👩🏼
👋🏼 I’m a freelance Creative Director with 15 years of design experience across physical products, digital platforms, and complex services. My career began in industrial design at Intel’s concept design studio and continued to grow through work at some of the world’s leading consultancies, where I collaborated with colleagues who rank among the best designers in the field. Along the way, I’ve delivered major research-led design projects for global technology companies and guided creative teams on work that demanded clarity, speed, and craft.
🌏 Today I work independently with agencies worldwide, stepping in at short notice to lead projects from start to finish. I’m trusted to represent agencies directly with clients, guide small design teams, and ensure the work not only looks exceptional but makes sense strategically. My breadth of experience allows me to adapt quickly, bridge disciplines, and bring a calm, professional presence to high-stakes projects.
🌙 Based in Australia, I also offer a practical advantage for US and European partners: while your teams rest, I keep work moving. This nightshop approach often means you can deliver in half the time, or over-deliver and impress clients.
✍🏼 My process
I encourage teams to approach design as a system, not just a surface. That often means starting with research and conversations with end users, then moving quickly into prototyping and iteration. I help designers cut through the noise, focus on the essential value, and shape solutions that align with a client’s capabilities and budget.
The result is a design that’s clear, functional, and defensible — work that stands up to scrutiny and gives agencies confidence when presenting to their clients.
Snapshot of my foundational process
👩🏼💻 What I’m looking for
I take on projects that are complex, research-driven, and strategically interesting work where design shapes systems, not just screens. I work best with small teams of designers, developers, and researchers as the project lead, interfacing directly with the client.
I’m especially drawn to healthcare, public good, fintech, data science, and AI — areas where I have both experience and personal interest.
If you need a Creative Director who can integrate seamlessly, handle client communication, and deliver exceptional outcomes on tight timelines, I’m available to step in.
🙋🏼♀️ Thanks for reading. Please don’t hesitate to get in touch if you think I might be able to help with your next project or if you have any questions for me.